Persona is an identity verification platform for verifying people and businesses. Its modular system covers document checks, biometrics, data records, fraud signals, and case review, for uses such as KYC, KYB, age assurance, and workforce verification.

Verifications - government ID, document AI, selfie recognition and age estimation, NFC, and database checks.
Dynamic Flow - custom collection flows tuned for conversion.
Workflows - automated processes for KYC, KYB, and re-verification.
Graph - link analysis to catch coordinated fraud.
Cases - review queues with AI-assisted investigation.

Persona suits fintechs, marketplaces, and other businesses with compliance or trust requirements. It reports around 1 billion verified identities and customers including Square, LinkedIn, and OpenAI.