Zapier is an automation platform that connects apps and AI into workflows. Users build Zaps that move data and trigger actions between tools, and teams can add AI steps or agents that score leads, process documents, route tickets, and handle requests.

App connections - integrations across more than 9,000 apps, connecting AI assistants through MCP and custom apps through the SDK.
AI agents and steps - agents that take action across business tools around the clock.
Workspaces - separate environments per team with role-based access and provisioning.
Governance controls - action restrictions, app access controls, and domain rules for which accounts can connect.
Visibility - logging of every AI action and workflow run, with audit history and documentation.

It is used by operations, sales, support, and IT teams that want routine work between tools to run automatically under company controls.

Zapier offers a free starting tier, with paid plans adding tasks, premium apps, and team controls.